How a private notebook
became a shared language.
Scroll down through the timeline — early stick figures, growing confidence, and the moment strangers started sending in their own sketches.
Jan 2021
I drew these for myself.
My lower back kept rounding on deadlifts. No coach, no gym membership. Just me, a barbell, and a notebook I kept by the squat rack.
← first sketch ever
Hip Hinge — Attempt #1
★ this works
The Broomstick Test
Grabbed a broomstick. Held it against my spine. Three points of contact. Suddenly I felt what a neutral spine was supposed to feel like.
Goblet Squat Frame-by-Frame
the original question
"Why does my lower back round?"
The question I Googled at 11pm that started all of this. Couldn't find a clear answer. So I drew one.
sound familiar?
Postpartum Core — Week 1
sent by Maria, 3 months postpartum
from: Jake T., Austin TX
A reader wrote in:
"I'm a programmer. Sit 9 hours a day. My hips are basically furniture. Where do I even start?"
→ see desk hip guide
Kettlebell Swing — The Setup
and counting
400+ guides sketched.
Every one started as a question I or a reader couldn't find a clear answer to anywhere else.
Shoulder Press — Lat Engagement
most common mistake
community submission
"The hip hinge guide changed how I move in everyday life."
Priya's 6-Month Check-In
The RDL Deep-Dive
12-page illustrated breakdown
40k readers
A private journal, now shared.
What started as notes to myself became a language 40,000 readers use to fix their form, move without pain, and finally feel strong.
↑ community submission
"I had chalk on my palms before I had any idea what I was doing."
Marcus — First Deadlift PR
Postpartum Return-to-Run
← 8-week progression
The Sketchbook — 10 Foundational Movements
Get the illustrated PDF.
It's free. No fluff.
Ten hand-drawn movement guides — the hip hinge, goblet squat, kettlebell swing, and seven more — with coach annotations and the one cue that fixes each pattern.
- Hip Hinge — the foundation of everything
- Goblet Squat — depth without pain
- Kettlebell Swing — frame by frame
- Dead Bug — postpartum core starter
- + 6 more illustrated guides
The movements that matter,
drawn until they're clear.
The Hip Hinge
Foundation of every pull movement
The 5 frames:
Kettlebell Swing
Frame by frame — the setup that changes everything
"It's a hinge. Not a squat. Say it with me."
Dead Bug
Postpartum core — the only place to start
"Your abs separated. This is how they learn to talk again."
Goblet Squat
The teaching tool every beginner needs first
"The counterweight teaches your torso what vertical feels like."
40,000 readers.
One ugly first rep each.
Self-taught lifters, postpartum mothers, programmers who just bought their first kettlebell. Every one of them started by not knowing what they were doing.
"The hip hinge guide fixed my deadlift in one session. I'd been rounding for two years."
Jake T.
Software engineer, Austin TX
"I found this at 1am, 3 months postpartum, crying about my core. The dead bug guide was exactly what I needed."
Priya S.
New mother, Chicago
"Finally someone who draws it instead of just describing it. I'm a visual learner and this is the only fitness content that works for me."
Marcus W.
First-year lifter, London
What's your training age?
How long have you been lifting — consistently?
400+
Illustrated guides
40k
Readers this month
3 min
Avg. guide read time